Ruud Hollander: Father Of Invention

SUPERMARKET RETAILER ALBERT HEIJN, Delft, Netherlands
Equipment: Order Release Module (ORM)
DLS, Denver, CO; www.nedcondls.com

When Ruud Hollander retired from Nedcon Advanced Storage Technology in 1997, he thought he was leaving the world of racking behind him for good. After all, he had co-founded the company some 30 years earlier, so it was time for some relaxation—or so he thought.

In 1998, he was approached by long-term Nedcon client, Albert Heijn, the Ahold-owned Dutch grocery retailer, to help research methods of automated case picking. Nedcon had supplied many grocery warehouses with racking, including AH, Tesco, Sainsbury, Migros and Edeka, so Hollander was familiar with the typical challenges of food distribution—high volume, a large variety of packaging and breakable products.

Albert Heijn did not want to use a mini-load system because it requires standard packaging or calls for items to be placed on trays or in totes, which AH considered double handling. But the company did want to replenish its stores within 24 hours, reduce out-of-stocks and cut the number of order pickers. At that time, in one DC the retailer had 350 order pickers working two shifts, picking 140 cases per hour.

"They wanted a complete solution that was not expensive," says Hollander. "They also wanted 100 percent accuracy. I have a motto—invest in the process, not in the mistakes."

So Hollander, working with an engineer from Nedcon and a local machine builder, developed a fully automated order pick system. He founded a company, DLS, and unveiled the system, the Order Release Module (ORM).

The ORM is a flow rack with automated lane replenishment and product dispensing mechanisms at the end of each lane. The flow rack is fitted with an automatic in-feed mechanism on each deck and an automated dispensing mechanism at the end of each lane. These dispensers eject the cases onto a conveyor, which then takes the goods to a packing station.

The cases can be ejected in any sequence as specified by the warehouse management system (WMS), so store orders can be sequenced so that heavier goods are on the bottom, for example, or by family group and truck route. Each SKU has its own lane, on average long enough to buffer a whole day's worth of order picking. The fast movers may occupy more than one lane. The lanes are divided among a number of decks.

When orders are received, products to be picked are automatically fed from bulk storage to a depalletizing machine. The depalletized items are then transported to one of the multi-level input roller tracks on the DLS module. At each level, an input trolley (a riding pusher) insures the items are placed into the correct storage lane.

The module has a patented friction drive system that enables long storage lanes allowing large inventory for each product, simplifying replenishment of the storage lanes. The transport speed is regulated equally and constant despite the variety in packaging—even the accumulation of glass items is well controlled.

The orders are then loaded into roll cages, which are rolled right into the truck for delivery. Typically, once an order is placed through the WMS, it can be ready for shipment in less than an hour.

The first ORM was installed at AH's distribution center near Delft in the Netherlands in 2003. The module is seven levels high, with 504 buffer lanes. The system handles 3,000 cases per hour, with only 10 employees per shift operating the entire system. The company has been able to reduce its picking workforce by 70 percent.

In addition to the tremendous savings garnered by the workforce reduction, the ORM module has virtually eliminated mispicks and product damage and significantly reduced out-of-stocks. AH was so pleased with the ORM that it purchased a second module, which is up and running in the facility. And, thanks to the success of AH, another Ahold company, ICA, will soon install three modules in a new DC.

With his invention an overwhelming success, Hollander remains involved in the business, but handed over active management to William Lieftink. In order to share resources for these types of large projects, DLS formed a joint venture with Nedcon in 2002.

His son, Bas, is now running the U.S. sales and marketing office in Denver, where a number of grocery, beverage and food companies have shown an interest in the system.

Source: Food Logistics Magazine, February 1st 2006, link: http://archives.foodlogistics.com/publication/article.jsp?pubId=1&id=121